Chapter 1
1 Gain an advantage over your competition. You
should find one benefit your competition doesn't
offer and use it as your main selling point. For
example, if your competition doesn't offer free
shipping, you should find a way to afford to offer
free shipping. One way would be to charge other
businesses for inserting ads in your product package.
2 Design your e-zine so it creates multiple free
advertising streams. Ask readers to forward it to
people they know, offer ad trades, etc. For
example, you could say, “Forward this e-zine to
your friends or family.” Another example, “We
accept ad trades from other e-zines.”
3 Allow your visitors to subscribe to an update
e-zine. Anytime you make changes to your web
site they can receive an informative e-mail. For
example, you could say, “Sign up to be reminded
by e-mail when this web site is updated in the future.”
You could also subtly mention a product you are
currently selling.
4 Focus your articles on information the targeted
readers and e-zine publishers want. They will get
published more often, which means free publicity.
For example, if they are business e-zines, you want
to write articles about starting a business, marketing,
advertising, cutting costs, joint ventures, etc.
5 Use problems to attract online traffic. Find a
common online problem and use your web site
to solve it. People will visit and see your ads. For
example, you could say, “How To Accept Credit
Cards Without Forking Over Money For A
Merchant Account.” Another example, “How To
Get To The Top Of The Search Engines Without
Being Listed.”
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